Sala Group, a leading hospitality organisation in Marbella, Spain, is thrilled to unveil a new and exhilarating collaboration with RIMC Hotels & Resorts Group, a premier international hotel company based in Hamburg, Germany. This groundbreaking partnership promises to elevate hospitality and dining experiences for their cherished customers, highlighted by the grand opening of La Sala Hamburg in the upcoming REVERB by Hard Rock Hotel in Hamburg on 28th of June.
Sala Group is renowned for its commitment to delivering the ultimate social and dining experiences, grounded in five core brand pillars – Exceptional Food, Affordability and Value, Unique Ambiance, Excellent Guest Service, and a Strong Live Music Presence. Their focus on unbeatable live music and an incredible atmosphere ensures that every guest experience is memorable and distinctive.
The relationship between Sala Group and RIMC Hotels & Resorts Group began with a shared vision of redefining hospitality standards. Through discussions, both organisations recognised their mutual dedication to excellence, innovation, and customer satisfaction. RIMC sought an innovative addition to their portfolio that could enhance the guest experience, and Sala Group, with its vibrant and dynamic offerings, was the perfect fit. This synergy led to the birth of an exceptional collaboration aimed at providing unparalleled value to their customers.
Wayne Elliott, Managing Director of Sala Group, expressed his enthusiasm, saying, “We are extremely excited about our collaboration with RIMC Hotels & Resorts Group. This partnership represents a unique opportunity to combine our strengths and provide our customers with even more exceptional experiences. The launch of La Sala Hamburg at the REVERB by Hard Rock Hotel is just the beginning of what promises to be an incredibly rewarding journey for both our organisations and our valued customers.”
La Sala Hamburg, set to open on Friday 28th of June, will be a landmark venue that perfectly marries Sala Group’s core ingredients with RIMC’s expertise, creating an offering that resonates with the Hamburg market. This hybrid version of La Sala is designed to attract both hotel guests and locals, providing a vibrant and inclusive environment where dining, sipping, and socialising come together seamlessly.
At the heart of Sala Group’s ethos are Passion, Fun, Quality, and Value and customers can anticipate an enriched experience through this collaboration. The RIMC Hotels & Resorts Group, under the leadership of CEO Marek N. Riegger, brings over 30 years of expertise, having successfully completed 200 hotel projects globally. Their portfolio includes a diverse range of business, city, and holiday hotels, all tailored with bespoke management solutions to ensure high-quality service and revitalisation.
This partnership is undeniably a win-win, enhancing the offerings of both organisations and setting new standards in the hospitality industry. As Sala Group and RIMC Hotels & Resorts Group come together, they create a hybrid version of La Sala that is sure to become a staple in Hamburg, delivering the ultimate social and dining experience to residents and visitors alike.
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